Thank you to all who came and supported Tee Up at the National Boston Golf Expo in the Seaport World Trade Center last weekend. Was great to see so many familiar faces as well as introduce our brand and Jogger 101 to a large part of the Boston golf community. Please see below some of our key takeaways from the show:
-When in doubt try on the joggers! Our pants in particular are a slimmer fit so we found many consumers sizing up.
-The golf polo prototype we are working on was a big hit. It offers a heather look with a soft polyester/spandex single jersey mélange material.
-Several people stopped and said, “Erik Van Rooyen was wearing joggers at the WGC-Mexico Championship.” We know, lol!!
-The most popular color of pants bought was an even split between black and navy. The chino sand was four sales behind.
-We had four units of the joggers sold to women! We can officially now call our joggers unisex.
-Our royal blue backdrop was really supposed to be navy but came out way lighter. We think it actually looked better that way.
Over the three days at the show, we sold 38 pairs of joggers and 8 hats. This beat volume expectations by 30%. In addition, we were able to gain key consumer insights as well as market our brand to several new golf consumers.
Thank you again to all who came and look forward to seeing you all soon at the Connecticut Golf Show in Hartford, CT later this spring.
See below some reviews we received from the show:
“Awesome to meet you guys at the golf expo. Pants fit great, super comfortable! Keep up the good work and excited to see what gear comes out next” -Timothy
“Met you guys at the expo in seaport and bought a couple pairs of the joggers. All the guys compliment how good they look on the course. Comfiest golf pants I’ve ever worn. Keep it up!”