Outfit #1
A comfortable and sleek fit styled by @laugrids. Perfect for a casual Friday at the office or a versatile travel option you can wear to and from the course.
Products & brands:
Polo: @teeup_brand
Joggers: @teeup_brand
Q-zip: @vuoriclothing
Watch: @projectswatches
Shoes: @thomasandvine
Socks: @cooperandjinofficial
Outfit #2:
A perfect late Spring fit styled by @laugrids. Leaving for Cape Cod or the Hamptons after work on Friday? Try this super comfortable and clean Tee Up fit to begin your long weekend.
Products & brands:
Joggers: @teeup_brand
Vest: @teeup_brand
Polo: @teeup_brand
Belt: @bonobos
Sunglasses: @priverevaux
Watch: @citizenwatchus
Shoes: @clae
Outfit #3:
A great casual outfit for the off the course styled by @laugrids. Waiting for the marine layer to wear off on a Sunday morning while grabbing coffee? Try out this hoodie & jogger combination.
Products & brands:
Joggers: @teeup_brand
Hoodie: @thenormalbrand
Polo: @BDraddy
Sunglasses: @priverevaux
Watch: @citizenwatchus
Shoes: @clae
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Happy hour with your best friends and coworkers in podcast form, Circling back features Dillon, Dave, and Will as they tackle the latest in news, entertainment, and sports with “fun and easy banter” over the course of 80 mins.
See the link above to hear what they have to say about the Tee Up Tour Jogger!
]]>Introducing Tee Up's second signature product: The Magzip Golf Vest
To complement the Tour Jogger, we needed a new signature item that could be styled together as an outfit. The perfect item... A premium light-weight vest designed for the course.
Utilizing our new magnetic zip technology and recycled insulation made with 80% recycled fibres from plastic bottles, this vest offers both eco & technical innovation.
Built for comfort & function on the course, this vest also offers a sophisticated look for off the links as well.
Clip on, zip up & shoot low.
More on Key Features:
Recycled Insulation:
Designed with 80% recycled fibers from plastic bottles.
Vivo Perforated: Increases the insulation’s breathability by allowing moisture to escape giving ultimate comfort for the wearer.
Magnetic Zipper:
Vislon Magnetic Zipper (IDEAL™)
Sizing and Fit:
This product offers a tailored fit and runs relatively small. We recommend sizing up for a standard fit.
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See the episode "Tee Up Golf Tour Joggers Review | The Best Golf Pants For 2023?" to learn more about our product!
]]>Coming This Fall (2022):
Tee Up will be participating in the C Street Pop-Up Retail Experience @ Iron Works in South Boston this fall (October 5th - October 30th).
Upnext, a retail reimagined platform, has partnered with Iron Works and OpBox to bring a whole new pop-up experience to South Boston this Holiday Season.
Located at the corner of C and Baxter, this sustainably crafted pop-up experience will welcome an inclusive, diverse and local mix of experiential retail, food and drink operators.
This will be a great opportunity for all golfers in the Boston area to come by & experience our products.
We also will be offering scheduled fittings which you can sign up for here.
Expected Hours of Operation:
Thurs-Friday: 5pm-8pm
Sat-Sun: 12pm-6pm
Address:
64 C St, Boston, MA 02127
Can't wait to see all of you in South Boston!
-The Tee Up Team
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“The Summer Fit”
The White Tour Jogger & Sky Blue Polo combo offers a clean & sophisticated look for the summer months. Tee Up in style with this bold, but professional fit.
Drink Combo: Transfusion at the turn.
“The All American Fit”
As an American Made brand, we needed to highlight an American themed fit. The Tuscan Red Polo, Navy Tour Jogger & Navy Collab Cap offers a perfect combination for your July 4th Tee time.
Drink Combo: Bud Light on the course.
“The Stealth Fit” Or “The Gary Player Fit”
A fit paying homage to the great Gary Player, the Charcoal Polo & Black Tour Jogger offers a serious fit for those looking to shoot low. Had a tough loss to a friend and looking for revenge? This fit shows you are locked in and ready to play.
Drink Combo: A bourbon on the rocks after the round.
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AF Live consisted of 15 brands streaming live for 30 minutes on AF’s platform to market their brand and generate additional sales. In these quarantine times it was a creative way for small brands to get exposure.
See link here for Tee Up’s Segment:
https://shopaf.co/pages/tee-up
Tee Up’s content summary for the stream was providing our founding story, discussing new product and then a 15 minute Q&A. I couldn’t have been happier with how many great questions we had. Some questions asked were:
-Does Tee Up plan on launching shorts?
-What is the next product you plan to launch after the polo?
-If you could pick one person to golf with who would it be?
Watch video above for my answers!
Lastly, my biggest takeaway from this experience is to be open to new ways to engage consumers. A digital pop-up at first seemed a little out there, but unique times call for unique solutions.
I couldn’t have been more impressed with how American Field coordinated the event and the preparation beforehand to make brands feel comfortable. We even had a stage manager with us during the presentation to provide time updates and alert us when we had questions. (Thank you Lindsey!)
Thank you again to American Field and excited to attend your Pop-Up Events in the Spring of 2021 in Boston & in Brooklyn.
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The “Midnight Trucker”
Welcome to the July 4th Collaboration “Midnight Trucker”. The only mesh-back of the collection, this black trucker brings power and edginess. Never laying up on short par 4s and always trying the hero shot from trouble, this cap is the daredevil of the group. You can find this trucker staying late at the night clubs, but always ready for a quick turnaround to rip Driver the next morning.
Player Comp: Brooks Koepka
Club comp: 9.5 degree Driver
Drink of Choice: Whiskey “neat”
The “Heather”
Welcome to the July 4th Collaboration “Heather.” This Cap offers a silky smooth look for our modern golfer. Cool, calm and collected the Heather is all about hitting fairways & greens. On Friday nights, you can find this cap chilling at your city’s rooftop bars.
Player Comp: Rickie Fowler
Club Comp: Flushed 6 iron
Drink of Choice: Casamigos & Soda
The “Navy”
Welcome to the July 4th Collaboration “Navy.” This Cap offers a classic look for your July 4th week style guide. An artist around the greens and a master shot-shaper, this Cap just knows how to score. No surprises here, but you can find the Navy hanging out at family barbeques by your summer house.
Player Comp: Justin Thomas
Club Comp: “old reliable” 56 degree wedge
Drink of Choice: Tito’s with iced tea and splash of lemonade
]]>https://medium.com/the-startup-buzz/tee-up-apparel-for-the-modern-golfer-f61abdfb0449
]]>-When in doubt try on the joggers! Our pants in particular are a slimmer fit so we found many consumers sizing up.
-The golf polo prototype we are working on was a big hit. It offers a heather look with a soft polyester/spandex single jersey mélange material.
-Several people stopped and said, “Erik Van Rooyen was wearing joggers at the WGC-Mexico Championship.” We know, lol!!
-The most popular color of pants bought was an even split between black and navy. The chino sand was four sales behind.
-We had four units of the joggers sold to women! We can officially now call our joggers unisex.
-Our royal blue backdrop was really supposed to be navy but came out way lighter. We think it actually looked better that way.
Overall Result:
Over the three days at the show, we sold 38 pairs of joggers and 8 hats. This beat volume expectations by 30%. In addition, we were able to gain key consumer insights as well as market our brand to several new golf consumers.
Thank you again to all who came and look forward to seeing you all soon at the Connecticut Golf Show in Hartford, CT later this spring.
See below some reviews we received from the show:
“Awesome to meet you guys at the golf expo. Pants fit great, super comfortable! Keep up the good work and excited to see what gear comes out next” -Timothy
“Met you guys at the expo in seaport and bought a couple pairs of the joggers. All the guys compliment how good they look on the course. Comfiest golf pants I’ve ever worn. Keep it up!”
-Matt
]]>PGA players such as Rickie Fowler, Matthew Wolff, Cameron Champ, and Brooks Koepka are transforming the game through more athletic swings, majestic drives and a stylish flare that has made the game more attractive to urban millennials.
It didn't seem fair that these “modern” golfers should have to wear the classic style chino pants that belonged to the former generation. It was time to develop a golf pant that not only was built for performance, but also built with a modern cut and design.
With design elements such as a premium jogger rib, a tapered cut, and a propriety 4-way stretch poly twill fabric, our jogger is meant to adhere to the quality and fashion expected of this “modern” golfer.
Not only can these players feel comfortable in their pants, they can also feel at home in their style.
This is the inspiration behind the jogger and why our joggers are helping to push the style of golf forward.
-Dave